Indeks kualitas pelayanan pernikahan di Jawa Tengah

Rosidin Rosidin


This study aims to reveal how the wedding service quality index in Central Java, how the gap realities and
expectations of society towards services, and analyze the attributes of what priority the improvement in
service wedding in Central Java. The approach used in this study is quantitative. Testing the validity and
reliability of the instrument showed some fall and after a further test entirely valid and reliable. The
number of samples involved in the study is 1000 obtained with quota purposive random sampling
method. The study states: 1) Quality Index marriage services in Central Java at 79.08 categorized as
good; 2) All dimensions of service quality both tangible, reliability, responsiveness, assurance and
empathy all is negative, meaning that all of society not as expected 3) gapnya biggest attribute is that
tangible aspects of priority improvements on these aspects, without neglecting the other aspects


Tangible; Reliability; Responsiveness; Assurance; Empathy and Service quality

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