Studi tentang implementasi komunikasi politik hukum Partai Keadilan Sejahtera (PKS) kabupaten Gowa

Abstract

The main point of this research is that why the implementation of political communication of Partai
Keadilan Sejahtera (PKS) is so important in Gowa regency. The goals of this research are to know PKS’s
existence in extending political communication particularly for people in Gowa regency. The field research
is the method used in this research which is specifically qualitative-naturalistic-inquiry. The approach
method used is sociology-historic-politic. The source of this research is all managers and members
of Judgement Council Region of PKS in Gowa regency. The method for collecting data is observation,
interview, dan documentation. The data validity in this research are done by credibility data checkup
with persistent observation, triangulation, member check, and referential adequacy check. The
outcome of this research points out that PKS’s existence is displayed by its Perspectives, Missions, and
objectives of PKS establishment. There are three factors influenced to vote or not to vote in National
Election. At first is a party identity. Secondly is the capability of party in marketing campaign issue. The
last is a candidate’s performance. The communication ethic that is built by PKS in Gowa regency is that
the communication ethic together with the internal elite party which is based on basic consideration and
statute of PKS. Meanwhile, PKS’s relation with people and components are established by either
economic development or religion experience through Tarbiyah.